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What Makes You Happy?

July 20, 2012 By Erin Beasley

Happiness is...My friend, Jack Steiner, asked a seemingly simple question the other day: “What makes you happy?” I like the question. It makes me think of my “little loves” post. I probably answered Jack’s question in that post, but the topic seems to be one that deserves more consideration.

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Filed Under: Work Life Tagged With: happiness, joy

Your Employees are not Psychic

July 19, 2012 By Erin Beasley

Unless your employees have crystal balls, it's a good idea to share your vision with them.If you’re a business owner or entrepreneur, you have a vision for your company. You cherish it. You might coddle it (I hope not.). You try to keep it safe. You try to make it a reality.

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Filed Under: Communications, Work Life Tagged With: business owner, employees, employer, entrepreneur, external communication, freelancer, internal communication, vision

Forget SEO

July 18, 2012 By Erin Beasley

SEO practices often seem like moving targets.I wouldn’t be much of a writer, especially a writer who tends to work with digital communications, if I didn’t have some understanding of SEO. I do have it. I’ve read books about SEO; I’ve made recommendations to clients about headings, subheadings, meta tags, titles, et cetera, et cetera; and I’ve learned about black and white hat SEO and long-tail keywords.

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Filed Under: Business Writing, Communications Tagged With: SEO, writing

Why You Need to Get Lost

July 17, 2012 By Erin Beasley

Getting lost is easy to do. It's getting found that's hard.I hate getting lost. I don’t like to get lost in Ikea. I definitely don’t like to get lost when I’m headed to a meeting. I start to panic even though I know I can ask a sales clerk for directions, or I can call the person I’m meeting and tell him or her I’m going to be late.

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Filed Under: Work Life, Writing Life Tagged With: creativity, direction, lost, productivity

Stories, Rhythm, and Pace

July 16, 2012 By Erin Beasley

This runner's pace is her pace. She's found her rhythm.Stories have a rhythm to them. They have their characters, usually the protagonist and the antagonist. They have their devices: repetition, foreshadow, metaphor. They have their climaxes and anti-climaxes. Depending on the type of story, the story might have a moral to it – think Aesop’s Fables – or it might cause a reader to understand a culture, a way of thought, a product, or a service. Yes, stories have a rhythm.

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Filed Under: Communications Tagged With: Aesop's Fables, Dr. Jekyll and Mr. Hyde, pace, rhythm, Robert Louis Stevenson, running, story, storytelling

How to Have a Meeting with an Introvert

July 13, 2012 By Erin Beasley

Introverts can fade into the walls, but they often are beautiful peacocks waiting to be discovered.Anyone who knows me knows I can talk for hours about subjects that interest me. It’s hard to get me to be quiet. I’m the exact opposite when I’m in a situation where talking is mandatory, I have little knowledge, or I have little to no interest.

[Read more…] about How to Have a Meeting with an Introvert

Filed Under: Communications Tagged With: extroverts, introverts, perfectionists

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