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The Art of Balance

July 30, 2012 By Erin Beasley

Walking a tightrope is difficult. Living on one is even more difficult.It’s hard to find a sense of balance¹ when teetering between a day job and a side business. When does the work end? Which thing – the job or the business – takes priority? Some people may like their day jobs; others may not. Maybe they like their jobs, but they’re more interested in making their side businesses their full-time ones. Then again, maybe they’re content with having a steady job and splashing in the entrepreneurial waters whenever it suits them.

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Filed Under: Work Life Tagged With: balance, tension, tightrope

You Have to Tell Your Story in Different Ways

July 27, 2012 By Erin Beasley

You have to tell your story in different ways.When I say or write the word “story,” most people probably think of a written story. The thought isn’t wrong, but it isn’t necessarily full-bodied, either. A story can take a variety of forms. It can be told visually. It even can be an oral story.

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Filed Under: Business Writing, Communications Tagged With: story, storytelling, video

Do the Right Thing

July 26, 2012 By Erin Beasley

Plan A: Doing the Right Thing.Two days ago, I had no idea who Ryan Holiday was. I’m guessing most people still don’t unless they live and breathe PR news. I don’t consider myself one of those people, but one of my favorite blogs is Spin Sucks. I’ve learned a lot at that site and made some invaluable connections and friends. As I read Gini Dietrich’s post about Holiday and his book, Trust Me, I’m Lying, the other day, I found myself perplexed and horrified.

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Filed Under: Communications Tagged With: Doing the Right Thing, Gini Dietrich, integrity, Ryan Holiday, Spin Sucks

Effecting Change in Corporate Communications

July 25, 2012 By Erin Beasley

Bravery is a prerequisite in this line of work.When I first started to realize what I wanted to accomplish with Write Right, I became overwhelmed. I realized I was dealing with a mode of thinking, a culture, regarding communication. I didn’t know how or if I could change it. I’m one person.

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Filed Under: Communications, Creativity Tagged With: culture, thinking, writing

Write Right: Who’s Eating Whose Porridge?

July 24, 2012 By Erin Beasley

Write RightMy latest peeve is in regard to “who’s” versus “whose.” People sometimes confuse the two. I’m not sure why; perhaps people simply aren’t proofreading their posts and tweets before sharing them. It’s a possibility. It also could be that people truly have forgotten the difference between the two words.

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Filed Under: Write Right Tagged With: grammar, who's, whose

Follow the Rabbit Trail

July 23, 2012 By Erin Beasley

You never know where a rabbit trail might lead.I’m not usually one for encouraging the pursuit of rabbit trails. They typically lead nowhere except a swamp or tangled underbrush or quicksand, and the only recourse is to turn back and to return to the beginning. That being said, rabbit trails can serve a purpose. They can lead to the finding of a new path or a new way around the quicksand. Unlike early computer games, one can make choices other than right, left, or back.

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Filed Under: Business Writing, Communications, Writing Life Tagged With: bewilderment, confusion, lost, rabbit trails, rabbits

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