We hollow out without utility. – Kyle McCord, “I’m Concerned You Will be Reincarnated as Office Supplies”
Archives for August 2014
How to be a Better Writer: Try Something New
For sure, you have to be lost to find a place that can’t be found, else ways everyone would know where it was. – Captain Barbossa, Pirates of the Caribbean: The Curse of the Black Pearl
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Failure is not an Option
While I like the sentiment of “failure is not an option,” I can’t agree with the statement in its entirety. Failure happens, sometimes because of something I’ve done or failed to do and sometimes because of circumstances entirely out of my control. When it does, how will I stand up under it if I live life by the credo “failure is not an option”?
Quit Wasting Time
I’ve decided to cancel my Amazon Prime account. The two-day shipping perk doesn’t cut it. I can’t ever seem to find a decent book to borrow from the Kindle Lending Library, either – a user error, I’m sure, but a worthwhile justification to my way of thinking. Add the distraction of Amazon Prime Instant Video, and it’s too much. I need to be done with it. I have better things to do, but I’ll never do them as long as I let the diversion live.
Write Right: Climatic versus Climactic
Visual Media: The New Content Marketing Landscape
Geoff Livingston (my boss!) and I have been working on a top-secret project that we’re happy to announce: an e-book that examines the shift from primarily text-driven communication to visuals. Our work in marketing, PR, social, and mobile has given us a birds-eye view of the situation, and it isn’t one that can be addressed by creating “snackable content.” We believe the shift is much deeper and larger than that. While we don’t believe words are going to disappear altogether, we do think a change in how we approach, create, and publish content is needed.
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