While I do have a penchant for the writing rules, my love for them is not the primary reason why I write about them. I write about them because they are a means to an end. More effective writing and better communications are found in knowing the rules.
Archives for October 2012
How Clear is Your Call to Action?
I hate making a hard sale. Hate it, hate it, hate it. I avoid it at all costs. I prefer to do a soft sale – let people get to know me, to develop a level of trust, and to know that I’m not going to swindle them out of their money. I then make suggestions and let what I can do for them take care of itself. It’s been my strategy since the days of selling shoes. It worked, too. I sold many a pair of shoes in my days as a Nine West salesperson.