A number of my friends and acquaintances use Chris Brogan’s “three words” concept. I’ve yet to use it, mostly because I feel an odd resistance to being tied to a certain set of words. That being said, I see the value in the limitation. It brings a focus to what one plans and hopes to do. It causes a person to pause and to think about what three words capture his or her aims. Declaring them publicly results in an accountability to those words and the goals attached to them. Because of that, I’ve decided to give the “three words” a try.
- Full-time. My plan is for Write Right to become my full-time work by the end of this year. It’s going to take a lot of work, i.e., a lot of pitches, to get to that point. While I don’t have to provide for a family or anything like that, I do have my diabetes and other debts to consider.
- Collaboration. I can do some things on my own, but I have learned the value of asking for help and of working with others. One person can be stopped, but two people? It’s a bit more of a challenge. I hope to find people with whom to share work, projects, and ideas.
- Direct. I struggle to market Write Right, an irony that is not lost on me as a person who usually writes marketing materials. This year, I need to be more direct about what Write Right does. I need to make the pitch and close the sale.
Those are my three words. What are yours?
Photo: Lis Ferla (CC BY NC 2.0)