A month or so ago, I spent some time with one of my friends (You should visit his site. He’s an amazing artist.) from graduate school. He introduced me to his friends as a writer, poet, artist, entrepreneur, and social media guru. I was more than a little embarrassed. I never, ever imagined that I would be introduced in such a fashion.
I suppose I found the whole thing embarrassing because I don’t include all those titles when I introduce myself to people. I am most of those things; however, I would argue against the “guru” status. It isn’t one I like. I also don’t offer social media consulting. I know social media falls under communications and writing, but I don’t brand myself as a social media consultant. I’m a writing coach and consultant.
I’m somewhat hesitant to claim some of the other titles because I am trying to focus my branding and messaging. Yes, I am an artist and a poet, and those two roles intersect with my writing and work at and for Write Right. Those two roles, though, are not ones that should receive undue attention. I have to play a balancing game in order to ensure that I am doing things that are in the interest of my business, not things that will undercut it. I have to make sure I fall down the right rabbit hole and that hole is the Write Right one.
What are your rabbit holes? How do you ensure that you fall down the right one or ones?