Today’s lesson is a practical one. It’s one that marketers and content writers can put into action immediately. It won’t hurt too much, either. All it will involve is choosing one word or the other.
writing
You Have to Have the Right Amount of Pressure
I worry about the tires on my car, mostly because I’ve had a tire blow while I was driving on the interstate. The incident wasn’t my fault – the tire had a nail in it – but it makes me more conscious of how my car sits while I’m driving. It’s that consciousness that has me checking my tires regularly and taking my car to the nearest Discount Tire when I have, yet again, lost one too many quarters to the air machine at the gas station.
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How to Write and Publish More Often
I didn’t awaken one morning and decide to publish posts five days per week. I had to work up to that number. I had to train for it.
A Dull Knife Won’t Do
If you ever have tried to slice a tomato with a dull knife, you know the inevitable result: a smushed tomato and pulpy tomato innards all over the cutting board. You now have to choose whether to be content with the pulpiness or to try again. You know, though, that the results will be the same, so why try again? Doing so won’t make any impact on the flavor of the tomato, only on the presentation of the tomato.
How Do You Publish as Frequently as You Do?
I’m often asked how I publish as often as I do. It’s hard for me to understand the question. How can I not publish as often as I do? My rhythm would be out of sorts if I were to publish less often. I then wonder what the motive behind the question is. Is the person merely curious or does he or she want some sort of magic pill?
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Effecting Change in Corporate Communications
When I first started to realize what I wanted to accomplish with Write Right, I became overwhelmed. I realized I was dealing with a mode of thinking, a culture, regarding communication. I didn’t know how or if I could change it. I’m one person.
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