The Writing Life
The newer social networks – Instagram, Vine, Pinterest, Snapchat – have one thing in common: they’re visually oriented. The premise behind them seems to be about sharing experiences and emotions “of the moment.” None of them require much captioning, raising the question of whether they’re killing writing. [Read more…] about Will Visual Media Kill Writing?
When I read Lia Purpura’s On Looking a year or so ago, I found three questions swilling around my head:
Geoff Livingston (my boss!) and I have been working on a top-secret project that we’re happy to announce: an e-book that examines the shift from primarily text-driven communication to visuals. Our work in marketing, PR, social, and mobile has given us a birds-eye view of the situation, and it isn’t one that can be addressed by creating “snackable content.” We believe the shift is much deeper and larger than that. While we don’t believe words are going to disappear altogether, we do think a change in how we approach, create, and publish content is needed.
[Read more…] about Visual Media: The New Content Marketing Landscape