When I first meet with potential clients, I don’t focus on their writing. I focus on their story. I ask questions. I found out what they do. I discover what they would like to do. I ask why they do what they do or why they want to move in a different direction. I ask them how they will communicate what they do and why they do it to their audience. I ask them for, in a word, a vision.
vision
Your Employees are not Psychic
If you’re a business owner or entrepreneur, you have a vision for your company. You cherish it. You might coddle it (I hope not.). You try to keep it safe. You try to make it a reality.