I’ve been working through several books as I add to my understanding of what it means to be a copywriter and content marketer in today’s world. Last month, I wrote about The Networked Nonprofit because nonprofits are organizations with which I would like to work more often. This month brings me back to content marketing via Andy Crestodina’s Content Chemistry.
SEO
The Secret to Writing the Perfect Headline
I might have used some link bait with that title. I don’t think Jim Dougherty, the author of this post, or I know the secret to writing the perfect headline. We simply bumble and hope that we write a better headline the next time.
Headlines are pretty important. More people will read your headline than will read your content. Some people will comment on your headline if your blog posts circulate in social media circles. But most importantly your headline is the reason that people will choose to read your writing or not.
For most people, this probably isn’t a huge revelation. But for me, it was.
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Forget SEO
I wouldn’t be much of a writer, especially a writer who tends to work with digital communications, if I didn’t have some understanding of SEO. I do have it. I’ve read books about SEO; I’ve made recommendations to clients about headings, subheadings, meta tags, titles, et cetera, et cetera; and I’ve learned about black and white hat SEO and long-tail keywords.