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process

How to Be a Better Writer: Pair Quality Ingredients

January 25, 2017 By Erin Beasley

How to Be a Better Writer: Pair Quality IngredientsI’ve talked about how writing is like baking previously. The analogy suffices. A writer adds ingredients to create something worth consuming.

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Where’s Your Process?

September 10, 2015 By Erin Beasley

Where's Your Process? -- Write RightPeople have described me as eclectic. I assume it’s true based on the variety of activities I pursue and my ability to become interested in almost any subject. If I can find an entry point into it, it becomes mine. I explore it, dig around for a while, get good and messy. I may end up not liking the subject or the activity—cough, cough, ceramics—but I’ve engaged it fully. I made a plan, i.e., a process. I studied the thing, did the thing, laid claim to it for a time. I can continue with it, or I can move onto a new activity or subject that doesn’t leave me in fits of frustration.

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Creativity and Process

December 12, 2013 By Erin Beasley

Creativity.Creativity isn’t a process. Advertising is a process. Creativity is a manic construction of absurd, unlikely irreverent thoughts and feelings that somehow, when put together, change the way we see things. That’s why it’s magic. If you want to be ordinary, then, yes, use a process. – John Hegarty

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