This year, I’ve partnered with Margie Clayman for SXSW 2014. We’ll be introducing Marketing Backwards in its full scope, a project I’ve mentioned on the blog and on the Facebook page. We’ll be joined by Puffin whose role is going to take better form and mature in the coming months. [Read more…] about Let’s Go to SXSW 2014
Marketing Backwards
What is Marketing Backwards?
Marketing Backwards is a collaboration of Margie Clayman and myself. We’ve spent the past few months looking at our idea, poking and prodding it, and finally deciding it was time to announce it. Actually, neither Margie nor I are the most patient people, and, the more we saw things starting to come together in advance of the established announcement date (today), the more we wanted to share something, anything about the project.