Webinars are a great marketing, sales, and educational tool. They can serve diverse purposes and achieve multiple ends. However, they often fail to deliver any results.
[Read more…] about Here’s Why Nobody is Coming to Your Webinars
marketing
Going on Creative Missions
In May, I head to Vermont for Creative Missions. It will be a week filled with teaching and helping churches with their communication efforts. It’s going to be incredible.
Steer the Data
I’m no data analyst, but I do know the importance of data. I recognize how it can act as rocket fuel—or, at least, a baking-soda catalyst—for marketing, PR, and advertising. It drives campaigns and initiatives to successful conclusions.
Blogging without a Purpose
I rarely, if ever, post anything about marketing on Write Right. I may provide marketing strategy and content creation services to clients—and I have fun with both—but I don’t often write about the first on this site. I occasionally write about the second, insofar as it relates to the writing life in general. I usually avoid both.
Counting Chains
Chains are the building blocks of crochet. Without them, nothing happens. No afghans, no scarves, no amigurumi (crocheted animals and other creatures). The chain is essential. It’s the foundation.
Three Rivers Community Church
Three Rivers Community Church is where, in some ways, my faith was reawakened. Here, I volunteered as a marketing intern but ended up focusing on branding, probably because of the pastor’s background in visual arts. I helped redesign the logo, which has been used for a variety of print and web materials ever since.