The Writing Life
If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
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I’m no data analyst, but I do know the importance of data. I recognize how it can act as rocket fuel—or, at least, a baking-soda catalyst—for marketing, PR, and advertising. It drives campaigns and initiatives to successful conclusions.
I’m a type 1 diabetic. My life consists of data points: checking my blood sugar multiple times per day, counting carbohydrates, accounting for exercise and stress and lack of sleep, regular visits to the endocrinologist, basal and bolus and correction rates, the A1C (a three-month average of blood glucose readings) and other lab work. It’s a lot of data. Overwhelming at times.
People like infographics for a reason. Infographics are fun. They share data without overloading a person (erroneous and misleading though they may be at times). Images and words converge in them, often resulting in a delightful sense of play. Infographics sometimes display humor. They even, at times, tell some sort of story. They aren’t the same-old, same-old bar graphs and pie charts.