The Writing Life
I happened to get into a long chat on Twitter about blogging the other day. The long and short of it is that I was trying to help someone see that a blog had to tie into a business’ aims. It couldn’t be an afterthought nor could it ramble from one irrelevant topic to another no matter how popular those topics were.
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Hello [Name],
I’m sorry we missed each other the other day. I’ll share what thoughts I have about authoring a blog based on the questions found in your most recent email.
I was reading an article about effective content marketing the other day. I was slightly alarmed when I read the following line: “Creating and maintaining personas are building block number one when it comes to an effective content marketing plan.” The statement didn’t sit well, and it wasn’t the fact that the “are” should have been an “is.” It was the fact that the statement seemed to argue personas were a thing to be created and discarded as needed. It neglected the real building block behind any effective marketing plan: a good product or service.
[Read more…] about The Real Building Block of an Effective Content Marketing Plan