Real Estate Weekly is a publication based in El Paso, Texas. I worked with the owner to rework existing website copy, author blog posts, and manage social media.
Content marketing
Visual Media: The New Content Marketing Landscape
Geoff Livingston (my boss!) and I have been working on a top-secret project that we’re happy to announce: an e-book that examines the shift from primarily text-driven communication to visuals. Our work in marketing, PR, social, and mobile has given us a birds-eye view of the situation, and it isn’t one that can be addressed by creating “snackable content.” We believe the shift is much deeper and larger than that. While we don’t believe words are going to disappear altogether, we do think a change in how we approach, create, and publish content is needed.
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Your Business is not a Content Factory
A business is not a content factory. It’s not a content farm. It’s not even a content mill. In fact, it shouldn’t be any of those things. A business is a business. It may or may not publish content about and for that business.
Useful, Entertaining, or Beautiful
The other day, Margie Clayman asked a question that she may have asked just to provoke me. She won’t say. She asked, “Does good writing still matter?” I know she and I both think good writing matters, but what, exactly, is good writing?
Is It Time to Recalibrate Your Content Strategy?
I happened to get into a long chat on Twitter about blogging the other day. The long and short of it is that I was trying to help someone see that a blog had to tie into a business’ aims. It couldn’t be an afterthought nor could it ramble from one irrelevant topic to another no matter how popular those topics were.
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Book Review: Content Chemistry
I’ve been working through several books as I add to my understanding of what it means to be a copywriter and content marketer in today’s world. Last month, I wrote about The Networked Nonprofit because nonprofits are organizations with which I would like to work more often. This month brings me back to content marketing via Andy Crestodina’s Content Chemistry.