The Writing Life
If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
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Pristine is an Austin-based company that provides secure, on-demand video solutions to customers. Techy? You bet. It’s fun. I author content (white papers, SlideShares, et cetera) designed to generate leads and close sales.
Verdino & Co. is a content strategy agency based in New York. I call the founders Greg and Amanda a dynamic duo. They’re husband and wife and a great agency to work with. I help with their clients’ content needs, mostly B2C work related to the Internet of Things (IoT).
Tenacity5 Media employed me for two years, although I worked with founder Geoff Livingston for three. We made brands remarkable through strategy, content writing and editing, and visual content. Our clients covered the spectrum, from B2B to B2C, and from B2C to nonprofit. It was a great ride, and I will always be grateful for the time spent there.
Pearson was a one-off project, but it was an illuminating one. I learned a lot about how Americans view higher education, employment, and career-preparedness. My specific role was editing. I reviewed infographic copy and thought leadership articles.
VIVA Creative Group provides “marketing that moves people.” It’s an apt description. I worked with the agency on a project for Audi that covered its new e-Tron Plug-in Hybrid and sustainability efforts. The project traveled from Utah to Africa and back again. Here, I acted as an editor for brand journalism pieces authored by Geoff Livingston, the photojournalist on the project.