Brivo is a cloud-based access control provider. I provided the brand with strategy and content, usually blog posts, white papers, and articles for LinkedIn Pulse. It’s a fun brand, and I’m not being facetious. They get into the Internet of Things (IoT), wearables, mobile devices, apps, and software as a service (SaaS). Let’s just say I was never at a loss for something new to explore.
community management
Gabriel Marketing
Gabriel Group is a marketing agency serving a variety of clients. I worked with them to provide day-to-day social media/community management for clients in the social intranet and project management spaces. At last glance, I more than doubled their follower counts and engagement metrics. You can buy followers all day long, but the ones earned through organic reach are always more valuable. Victory!
Two Ton Creativity
Two Ton Creativity is an ad agency based in El Paso, Texas. I was asked to come onboard for a school bond project as a social media manager. This was the early, early days of social, so my efforts focused almost exclusively on Facebook and Twitter. I learned real fast about defusing potential communications crises. Remember: this was the early days. i.e., the wild, wild West. There were no social media communications crisis plans yet.
Real Estate Weekly
Real Estate Weekly is a publication based in El Paso, Texas. I worked with the owner to rework existing website copy, author blog posts, and manage social media.