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brand journalism

VIVA Creative Group

October 12, 2015 By Erin Beasley

VIVA Creative Group--Write RightVIVA Creative Group provides “marketing that moves people.” It’s an apt description. I worked with the agency on a project for Audi that covered its new e-Tron Plug-in Hybrid and sustainability efforts. The project traveled from Utah to Africa and back again. Here, I acted as an editor for brand journalism pieces authored by Geoff Livingston, the photojournalist on the project.

Give Local America

October 12, 2015 By Erin Beasley

Give Local America--Write RightGive Local America is a giving movement (and day) initiated by Kimbia, an online giving platform. I worked with the organization as a brand journalist and interviewed nonprofits that participated in the annual giving day. I also sidelined as a brand strategist, offering feedback on plans developed by Geoff Livingston. It was fun work. I enjoyed “traveling” around the U.S. and hearing about the remarkable work that nonprofits were doing in their community to make a difference.

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