The Writing Life
I rarely, if ever, post anything about marketing on Write Right. I may provide marketing strategy and content creation services to clients—and I have fun with both—but I don’t often write about the first on this site. I occasionally write about the second, insofar as it relates to the writing life in general. I usually avoid both.
I work with Clearlink to provide content for a variety of verticals ranging from smart home technologies to small business advice. It’s great fun to explore different topics and to write in different tones and voices.
When it comes to publishing content regularly and consistently on this site, I have a secret: I have a stockpile of content. I probably have enough content – if I were to work through all the drafts sitting in my folder – to last two months. I know this, but I don’t stop writing. I don’t quit stocking the pantry. I keep it full.
[Read more…] about My Blogging Secret: A Well-Stocked Pantry
Hello [Name],
I’m sorry we missed each other the other day. I’ll share what thoughts I have about authoring a blog based on the questions found in your most recent email.
I have a simple process for filing my in-process work: I name it by the keywords found in its title. If the work is on its way to the final stages in my editorial process, those keywords serve as a reminder of the topic and help me to figure out how it fits into my editorial calendar. If the work is still in draft stage, i.e., it isn’t ready for another stages besides the initial writing one, the file name demarcates that: word-word-draft.
I can’t answer the question “Should I have a blog?” in a resounding affirmative. That may be a strange answer to some. I think, though, that many people and businesses have blogs because they feel or have been told they should have one. They then stumble their way around blogging because they don’t know why they have a blog or what to do with it.