Sprocket Media helps brands establish their voices, primarily through social media. I worked with them on two very, very different clients. The one catered to women in their thirties who enjoyed dining out with their girlfriends and imbibing the occasional glass of wine. The other focused on college kids, males mostly, who experienced the “munchies” during an all-night study session or after a football game. I learned to change my voice like a chameleon changes it colors.