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Spinning Top

May 5, 2015 By Erin Beasley

Spinning TopSome of my recent work has me feeling like a spinning top. Wind up. Release. Bump and clatter against floor. The top wobbles slightly, holds its center. It spins, spins, spins, whirling out new content at every turn.

One part to staying upright and spinning is the momentum; not enough of a wind, and the top collapses. Too much, and it ricochets, indents the wall.

Just enough momentum then. Enough to get me going. Enough to overcome gravity and keep me spinning.

Another is focus. The top does nothing but spin once it’s released. That’s its job. It centers itself on that, derives energy and stability from it.

I maintain the same focus. Seven or eight emails pertaining to the same subject? Done. I focus my attention, let the spin bring another facet to the surface.

Perhaps the discovery of a new angle is another part to staying upright; while I require focus, I need to notice elements around the room. They lend a new perspective. I use it to fuel the next rotation.

Eventually, though, the top stops spinning. I have done all I can. I can do no more. I fall, let myself rest, prepare for the spin to come.

Image: Eric May (Creative Commons)

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Filed Under: Writing Life Tagged With: content creation, copywriting, writing

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