If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
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To be a better writer, be childlike. See the world with wonder and joy. Laugh. Be delighted by small things. Look for beauty and extraordinary in the ordinary: the shape of clouds, a woman and her “slightly” overweight bulldog, the routine of walking to the mailbox and back.