The Writing Life
When I say or write the word “story,” most people probably think of a written story. The thought isn’t wrong, but it isn’t necessarily full-bodied, either. A story can take a variety of forms. It can be told visually. It even can be an oral story.
[Read more…] about You Have to Tell Your Story in Different Ways
Two days ago, I had no idea who Ryan Holiday was. I’m guessing most people still don’t unless they live and breathe PR news. I don’t consider myself one of those people, but one of my favorite blogs is Spin Sucks. I’ve learned a lot at that site and made some invaluable connections and friends. As I read Gini Dietrich’s post about Holiday and his book, Trust Me, I’m Lying, the other day, I found myself perplexed and horrified.
When I first started to realize what I wanted to accomplish with Write Right, I became overwhelmed. I realized I was dealing with a mode of thinking, a culture, regarding communication. I didn’t know how or if I could change it. I’m one person.
[Read more…] about Effecting Change in Corporate Communications
I’m not usually one for encouraging the pursuit of rabbit trails. They typically lead nowhere except a swamp or tangled underbrush or quicksand, and the only recourse is to turn back and to return to the beginning. That being said, rabbit trails can serve a purpose. They can lead to the finding of a new path or a new way around the quicksand. Unlike early computer games, one can make choices other than right, left, or back.
If you’re a business owner or entrepreneur, you have a vision for your company. You cherish it. You might coddle it (I hope not.). You try to keep it safe. You try to make it a reality.
I wouldn’t be much of a writer, especially a writer who tends to work with digital communications, if I didn’t have some understanding of SEO. I do have it. I’ve read books about SEO; I’ve made recommendations to clients about headings, subheadings, meta tags, titles, et cetera, et cetera; and I’ve learned about black and white hat SEO and long-tail keywords.