Webinars are a great marketing, sales, and educational tool. They can serve diverse purposes and achieve multiple ends. However, they often fail to deliver any results.
[Read more…] about Here’s Why Nobody is Coming to Your Webinars
Communications
Steer the Data
I’m no data analyst, but I do know the importance of data. I recognize how it can act as rocket fuel—or, at least, a baking-soda catalyst—for marketing, PR, and advertising. It drives campaigns and initiatives to successful conclusions.
Will Visual Media Kill Writing?
The newer social networks – Instagram, Vine, Pinterest, Snapchat – have one thing in common: they’re visually oriented. The premise behind them seems to be about sharing experiences and emotions “of the moment.” None of them require much captioning, raising the question of whether they’re killing writing. [Read more…] about Will Visual Media Kill Writing?
How to Write a 007 Blog Post
The success of the James Bond franchise can be attributed to any number of factors: the actors (No to George Lazenby; yes to everyone else.), the spy toys, Q and M, the cars, and – I have to mention them – the Bond girls (Again, only some of them.). Another factor is the storytelling one. Each Bond movie begins in the middle of the action. No explanation is given for why Bond is in Moscow, Turkey, or some other place. The exact reason for why Bond is chasing some henchman all over the place isn’t immediately revealed; it’s only later that the facts begin to tie together. By then, the viewer has been so submerged in the story that he or she is caught. The viewer has to follow the story to its end, even if the end is known: Bond will save the day in a more or less glorious fashion depending on the director and the direction of the film.
How not to Build Company Morale
The more I focus on external communications – what could be termed marketing communications or content marketing – the more I find myself focusing on internal communications. I believe that the internal affects the external. What is good for the internal is good for the external. What is bad is bad.
It’s those thoughts that have led to a concern with company culture, morale, and vision. Culture, morale, and vision may not typically be the auspices of a writer or editor, but I would disagree. The internal affects the external, and it doesn’t matter if the company consists of one person or five hundred.
Tone is Everywhere
Tone is, according to Perrine’s Literature, “the emotional coloring, or the emotional meaning, of the work.” Not only is it the “coloring,” but it also is the writer’s or speaker’s “attitude toward the subject, the reader, or herself or himself.” Tone, then, is found in speech. It’s found in writing. It’s found in music, and it’s found in art. Tone is everywhere.