Repetition can be found almost anywhere, but it’s more noticeable in the arts. In design, repetition can make a work of art seem more active or bring unity to that work. Music employs refrains and movements as a way of bringing coherence or emphasis. Writing works along the same lines; repetition can result in a sort of “riff,” unify different components of the work, or emphasize a certain idea or image.
Business Writing
Useful, Entertaining, or Beautiful
The other day, Margie Clayman asked a question that she may have asked just to provoke me. She won’t say. She asked, “Does good writing still matter?” I know she and I both think good writing matters, but what, exactly, is good writing?
Is It Time to Recalibrate Your Content Strategy?
I happened to get into a long chat on Twitter about blogging the other day. The long and short of it is that I was trying to help someone see that a blog had to tie into a business’ aims. It couldn’t be an afterthought nor could it ramble from one irrelevant topic to another no matter how popular those topics were.
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So You Want to Author a Blog: 7 Thoughts
Hello [Name],
I’m sorry we missed each other the other day. I’ll share what thoughts I have about authoring a blog based on the questions found in your most recent email.
Returning to the Rough Drafts
I have a simple process for filing my in-process work: I name it by the keywords found in its title. If the work is on its way to the final stages in my editorial process, those keywords serve as a reminder of the topic and help me to figure out how it fits into my editorial calendar. If the work is still in draft stage, i.e., it isn’t ready for another stages besides the initial writing one, the file name demarcates that: word-word-draft.
Should I Have a Blog?
I can’t answer the question “Should I have a blog?” in a resounding affirmative. That may be a strange answer to some. I think, though, that many people and businesses have blogs because they feel or have been told they should have one. They then stumble their way around blogging because they don’t know why they have a blog or what to do with it.