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Archives for December 2013

From There to Here: Cheerfulness

December 19, 2013 By Erin Beasley

Cheerful.If you decide to make something, no matter how big or small, you will encounter challenges. You will realize you don’t know enough. You will find you don’t have the time to learn a new technique, read books, talk with people, design a new portfolio, or take an internship. If you still decide to make that something despite all that, you will have a bumpy road. You will wonder why you ever started down the path. You will doubt yourself, and you will become discouraged.

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Stop Being Innovative

December 18, 2013 By Erin Beasley

Innovative communications at work.I do not believe the word means what you think it means. – Inigo Montoya

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White Space

December 17, 2013 By Erin Beasley

White space.I’ve been asked if my work with visual art and graphic design affects how I write or edit. My answer: undoubtedly. It isn’t just my work with art; it’s my work as a poet. Both result in a preponderance with white space and details.

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Creativity and Process

December 12, 2013 By Erin Beasley

Creativity.Creativity isn’t a process. Advertising is a process. Creativity is a manic construction of absurd, unlikely irreverent thoughts and feelings that somehow, when put together, change the way we see things. That’s why it’s magic. If you want to be ordinary, then, yes, use a process. – John Hegarty

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Are We Becoming too Reliant on Emoticons?

December 11, 2013 By Erin Beasley

Emoticons.The other day, I asked people what they thought about using emoticons in professional correspondence. The answers I received were unsurprising; flat-out refusals abounded as well as a few responses that offered a more balanced perspective. Emoticons could be allowable if the professional contact was known well, possibly outside professional circles. Even then, most of the responders expressed a hesitance toward using them. It just seemed not quite professional or undercut the image they were trying to portray.

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Write Right Meets a Unicorn

December 10, 2013 By Erin Beasley

Write Right meets a unicorn.Happy birthday, James Thurber (December 8)!

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