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Archives for October 2013

Be Strong and Do the Work

October 31, 2013 By Erin Beasley

Your struggles develop your strengths.Pressfield may be known for the line “do the work,” but it isn’t original to him. He simply made it popular. The term has been around for years, even centuries.

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Write Right: Continually and Continuously

October 30, 2013 By Erin Beasley

Write Right Talks about Writing Right“Continually” and “continuously” are two words I never can keep straight. I always have to revisit their definitions and rules of usage. Because of that, I’ve decided to write a Write Right post about the two words if only so that I’ll have a resource in the future.

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Your Business is not a Content Factory

October 29, 2013 By Erin Beasley

Skittles: from automation comes happy mouths.A business is not a content factory. It’s not a content farm. It’s not even a content mill. In fact, it shouldn’t be any of those things. A business is a business. It may or may not publish content about and for that business.

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3 Ways to Get Out of a Creative Rut

October 24, 2013 By Erin Beasley

Time to get out of the creative rut.I’m typically an advocate for fighting when faced with a creative rut. Living with deadlines and projects has made me aware that creativity and inspiration are not things found while waiting for them to appear. They’re found while doing the work, no matter how flawed and terrible the first iterations of that work are.

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Repetition as Writing Device

October 23, 2013 By Erin Beasley

Repetition as writing and art device.Repetition can be found almost anywhere, but it’s more noticeable in the arts. In design, repetition can make a work of art seem more active or bring unity to that work. Music employs refrains and movements as a way of bringing coherence or emphasis. Writing works along the same lines; repetition can result in a sort of “riff,” unify different components of the work, or emphasize a certain idea or image.

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From There to Here: Be Courageous

October 22, 2013 By Erin Beasley

It takes courage to go down an unfamiliar path.If you strike out on your own, if you decide to hit the trail, you’re going to be afraid at times. You know this because you know trails often are deserted and filled with things like bandits and wild animals. If you still decide to continue down that path – your first, courageous step – you’ll see belongings left along the trail and wonder what happened to the owners of said belongings. You’ll contemplate if you could be one of those owners, and you realize, yes, that could be you. You could leave everything, desert this path, and return to safety. You don’t for one reason and one reason alone:  you know what the cost of desertion would be. Your body might be safe, but your heart and mind would always wonder “what if.”

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