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Archives for July 2012

I’ve Got to Run Off to a Termite Inspection

July 31, 2012 By Erin Beasley

Don't be fooled; those stairs are infested with termites.When I told my friend, Kaarina Dillabough, I had to run off to a termite inspection, I meant it. I was running off to a termite inspection. She may have known I was being truthful, but she followed my comment with one of her own: “‘I’ve got to run off to a termite inspection’ would be a great title for a blog post.” I verified that she meant her words and, without further ado, accepted her challenge.

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The Art of Balance

July 30, 2012 By Erin Beasley

Walking a tightrope is difficult. Living on one is even more difficult.It’s hard to find a sense of balance¹ when teetering between a day job and a side business. When does the work end? Which thing – the job or the business – takes priority? Some people may like their day jobs; others may not. Maybe they like their jobs, but they’re more interested in making their side businesses their full-time ones. Then again, maybe they’re content with having a steady job and splashing in the entrepreneurial waters whenever it suits them.

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You Have to Tell Your Story in Different Ways

July 27, 2012 By Erin Beasley

You have to tell your story in different ways.When I say or write the word “story,” most people probably think of a written story. The thought isn’t wrong, but it isn’t necessarily full-bodied, either. A story can take a variety of forms. It can be told visually. It even can be an oral story.

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Do the Right Thing

July 26, 2012 By Erin Beasley

Plan A: Doing the Right Thing.Two days ago, I had no idea who Ryan Holiday was. I’m guessing most people still don’t unless they live and breathe PR news. I don’t consider myself one of those people, but one of my favorite blogs is Spin Sucks. I’ve learned a lot at that site and made some invaluable connections and friends. As I read Gini Dietrich’s post about Holiday and his book, Trust Me, I’m Lying, the other day, I found myself perplexed and horrified.

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Effecting Change in Corporate Communications

July 25, 2012 By Erin Beasley

Bravery is a prerequisite in this line of work.When I first started to realize what I wanted to accomplish with Write Right, I became overwhelmed. I realized I was dealing with a mode of thinking, a culture, regarding communication. I didn’t know how or if I could change it. I’m one person.

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Write Right: Who’s Eating Whose Porridge?

July 24, 2012 By Erin Beasley

Write RightMy latest peeve is in regard to “who’s” versus “whose.” People sometimes confuse the two. I’m not sure why; perhaps people simply aren’t proofreading their posts and tweets before sharing them. It’s a possibility. It also could be that people truly have forgotten the difference between the two words.

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