An aspect of the “where do you find the time” question related to goals. The question was whether publishing as often as I do helps me to reach any sort of real goal, and, if so, what goal that was. I’ve been thinking about the question a lot and have been trying to find the words to describe my goals.
One of the goals is to get my name known. Do I have to publish five times per week to achieve notice for my name? No, but I can’t see that it hurts my efforts. Having a steady stream of posts makes it easier to find me and to know my background and the way I work.
Another goal is to have posts for people entering or already working within the writing field. I want to be able to converse with those people. I know I’ll be refining and refocusing some of my content in order to meet this particular goal. Is five posts per week a necessary component of the aim? No, but it gives me room to play and to develop an idea.
The truth, though, is that my publishing schedule has more to do with me and my own relationship with the writing life than with a set goal. Yes, I need to have a return on investment with the time and energy I spend writing. Yes, I want the writing to turn into consulting jobs and speaking engagements. At the same time, I need my schedule. I’m the sort of person who requires and enjoys structure. It offers comfort when everything is out-of-control and not responding the way I would like. It keeps me committed to honing my own craft. It causes me to remain diligent with my writing, reading, and learning habits.
What are your goals when it comes to the work you do? Do you have a publishing schedule?