SXSW 2018 or Bust

SXSW 2018 or Bust—Write Right

Friends, family, countrymen, lend me your ears. Hmm. Wait. That’s not quite right. I’m not in a Shakespeare play. However, I still ask you to lend me your ears because I need your help to return to SXSW.

Continue Reading

Deus Ex Machina

Deus Ex Machina -- Write RightIn a number of Greek myths, a god or goddess appears in the final act at the last, possible second and rescues everything and everyone. Sometimes, anyway. Half the time, the gods show up and squabble with each other or turn a human into a tree. Capricious, the Greek gods, definitely not the sort of creatures one wants to associate with too often. They’re petty, jealous, and, more often than not, foolish.

Continue Reading

How to Be a Better Writer: Be an Archeologist

How to Be a Better Writer: Be an Archeologist -- Write RightIf you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.

Continue Reading