In a number of Greek myths, a god or goddess appears in the final act at the last, possible second and rescues everything and everyone. Sometimes, anyway. Half the time, the gods show up and squabble with each other or turn a human into a tree. Capricious, the Greek gods, definitely not the sort of creatures one wants to associate with too often. They’re petty, jealous, and, more often than not, foolish.
If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
VIVA Creative Group provides “marketing that moves people.” It’s an apt description. I worked with the agency on a project for Audi that covered its new e-Tron Plug-in Hybrid and sustainability efforts. The project traveled from Utah to Africa and back again. Here, I acted as an editor for brand journalism pieces authored by Geoff Livingston, the photojournalist on the project.