If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
VIVA Creative Group provides “marketing that moves people.” It’s an apt description. I worked with the agency on a project for Audi that covered its new e-Tron Plug-in Hybrid and sustainability efforts. The project traveled from Utah to Africa and back again. Here, I acted as an editor for brand journalism pieces authored by Geoff Livingston, the photojournalist on the project.
Give Local America is a giving movement (and day) initiated by Kimbia, an online giving platform. I worked with the organization as a brand journalist and interviewed nonprofits that participated in the annual giving day. I also sidelined as a brand strategist, offering feedback on plans developed by Geoff Livingston. It was fun work. I enjoyed “traveling” around the U.S. and hearing about the remarkable work that nonprofits were doing in their community to make a difference.