Good writers employ solid plot structures and interesting characters. Better writers tweak the models. That is, they get into trouble. They twist fate, upset the predictable plot line, use present tense instead of the standard past, or create empathy for the most dastardly of villains.
My default suggestion for drawing in a reader is to start “en media res,” that is, in the middle of things. It tends to arouse curiosity; however, it isn’t the only way to draw in a reader. Writers like Tolkien, Irving, and Shakespeare prove the point. Other writers would say that the magic is in the title. In the online world, they’re probably right. The title and accompanying visual elements are essential to drawing in the reader.
Today’s post is the final one in the “Six Things Readers Need” series. At some point, the series will be modified and turned into teaching materials. I think the series has importance to communication initiatives, and teaching materials could be helpful when giving talks about the subject of readership. Understanding one’s readers and remembering what it is to be a reader are tantamount to writing and communicating successfully.