In Tron: Legacy, Sam asks his father what Quorra is doing when she allows herself to be captured by Clu and his henchman. Sam’s father responds that Quorra is removing herself from the equation. She puts aside her own desires and fears so that Sam and his father can escape.
When it comes to writing for one’s business, people have to put aside their desires and their fears, too. Their desire may be to increase sales, so they focus on their sales pitch. They forget to tell a story and, in so doing, alienate their customers. Perhaps their desire is to have a pulpit from which they can tout the benefits of their product or service or merely to have a platform from which they can shout their viewpoint. Again, neither option is beneficial to the business. The first raises questions (The product has to have some disadvantages, doesn’t it?); the second offends. Then again, maybe the business owners are listening to their fears. They are so afraid of saying the wrong thing that they say nothing. They are so worried about a negative review or comment that they refuse to converse with their customers via the written word.
With my own business, I constantly have to remove myself from the equation. I can’t listen to all my desires regarding what to post on this blog; if I did, I would lose not only readers but also clients. I have to put aside fears, too. I can’t worry that someone might not like what I have to say. It’s inevitable. Somebody is not going to like what I have to say. I then have to write my posts with my own slant (I seemingly have a penchant for alluding to sci-fi films and whatever category into which 300 falls.) or voice. I do so because my readers matter more than me. My clients are more important than I am. The only way I can meet their needs is to remove myself from the equation.
Erin Feldman
Erin Feldman is the founder of Write Right. She's a copywriter, editor, poet, and artist. She helps people tell their stories. You can find Erin on Google+.
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