- I was an editor for a literary journal and a copy editor for a school newspaper. I’ve also edited many a book, proposal, dissertation, et cetera, et cetera.
- I was a social media, or community, manager and have devised social media strategies and content for platforms ranging from Facebook to Twitter, from LinkedIn to Instagram, not to mention testing of channels like Meerkat and Periscope.
- I was a marketing specialist, marketing communications specialist, marketing manager, [insert marketing + title here]. My latest title was “senior director.” A bit fancy, but it means I headed up editorial services (research, writing, and editing) and was involved in developing strategy for clients.
I’ve learned a lot from those experiences. I know the thrill of coming up with a plan for a client in the middle of rebranding. I’m perfectly suited to the task; I’ve rebranded Write Right so many times that I’ve almost lost count. (A true story. Ask me about it some time.)
I’ve also learned to anchor every idea in reality. It’s nice to dream, but it’s a whole lot more fun to have goals—the big, hairy, audacious kind—and the means to go after them. That’s where data comes into play. It sets the boundaries for the playground.
It’s where budgets have a role, too. Fortunately, it doesn’t usually take a mountain of money to bring a creative idea to life, though it doesn’t hurt. You can do a lot with blankets from the hall closet, chairs from the kitchen table, clothespins, and a couple of books. I should know. My brothers and I built elaborate tents, sometimes extending through two rooms and having partitions. Multi-purpose, too. They served as animal clinics, wormholes, and, sometimes, a traditional tent out in the boonies, with the youngest brother (of course) relegated to the role of bear.
So. Budget is a thing to keep in mind, but it doesn’t mean we won’t go all out with whatever resources are at hand. We’ll use them up, then turn them into something else. It’s all about being smart with what’s available and reusing or repurposing it for other initiatives. Think of it as being environmentally friendly with ideas. Nothing goes to waste around here.
Other things you may want to know about the Write Right brand:
- Yes, I draw the cartoons/comics/illustrations. I’ve been drawing almost as long as I’ve been writing. It’s a good deal for you. It means I can conceptualize, and I won’t get stuck on writing yet another white paper. They serve a purpose, but they aren’t always the best choice.
- I’ll tell you when an idea isn’t feasible or will require working with an external partner. This shouldn’t worry you. I know plenty of solid people who hold to the same principles I do. They’re unswervingly, if embarrassingly, honest, and they do good work—always. And when we mess up, we admit it and move forward.
- My principles are grounded in my faith. You’ll most likely hear me talk about it and my church from time to time. If that’s a concern, have no fears. I’ll be happy to refer you to someone else. I want you to be comfortable with the person helping you with digital marketing and content writing or editing. After all, you’re going to be working with that person or company for at least six months or more.
If you’ve made it to the bottom of the page, congratulations! You are a dedicated soul. Why don’t we work together?